Kenya’s Nutrient Profile Model, published in July 2025, was adapted from the World Health Organization Regional Office for Africa (WHO AFRO) NPM. Whereas the WHO AFRO NPM was designed to establish restrictions on marketing of certain unhealthy products to children, the KNPM is also intended to establish criteria for front-of-package warning labeling to assist consumers in identifying products containing excess total fat, saturated fat, total sugar, and sodium. Products containing non-sugar sweetener (NSS) and trans-fat are currently subject to marketing restrictions only. This brief reports on how feasibly and comprehensively the KNPM identifies products of concern compared to other NPMs under consideration in the African region.
