Response to WHO guidelines on policies to protect children from the harmful impact of food marketing

In a new perspective piece in PLOS Medicine, Global Food Research Program researchers Barry Popkin and Francesca Dillman Carpentier and alum Fernanda Mediano Stoltze reflect on the recently released World Health Organization (WHO) guideline, “Policies to protect children from the harmful impact of food marketing.” The authors highlight several strengths of the updated guidelines, which […]

Food ads reach children using emotional and rational appeals on Colombian TV

Research from Colombia that examined food advertising and marketing tactics used on television (TV) has found that children were frequently exposed to advertising that used emotional appeals such as characters, cartoons, games, or suggestions of fun or excitement to promote unhealthy foods. Girls were more likely than boys to see these emotional appeals, as were […]

Most South African breakfast cereal packages feature child-directed marketing

The majority of breakfast cereals in South Africa feature child-directed marketing strategies on their packaging, according to a new study in Public Health Nutrition. In an analysis of over 200 breakfast cereals, researchers also found that breakfast cereals with child-directed marketing contained significantly more total sugar and less fiber than cereals without child-directed marketing. South […]

Children in Chile saw 73% fewer TV ads for unhealthy foods and drinks following trailblazing marketing restrictions

Chilean policies aimed at reining in unhealthy food marketing are succeeding in protecting children from the onslaught of television advertisements (TV ads) for these products, according to new research. The country’s multi-phased regulations, which began in 2016, have led to a 73% drop in children’s exposure to TV ads for regulated foods and drinks (those […]

Beverage industry ad spend and airtimes in South Africa

A new study published in the Journal of Public Health Research has found that in South Africa, sugar-sweetened beverage manufacturers spent USD 191 million (ZAR 3.7 billion) advertising SSBs across different media from 2013 to 2019. The bulk of this was spent on television (TV) advertising, particularly during children’s and family viewing times. Researchers from […]