Marissa Hall Headshot

Marissa G. Hall

Assistant Professor, UNC Gillings School of Global Public Health

Marissa Hall is an Assistant Professor in the Department of Health Behavior at the UNC Gillings School of Global Public Health. Marissa is a behavioral scientist working on experiments to inform the design of nutrition policies and health communications interventions, with a focus on preventing obesity among Latinx populations. At the Global Food Research Program, Marissa is currently consulting on global nutrition research in Colombia and Brazil. Marissa has expertise in experimental design and analysis, qualitative research, questionnaire design and psychometric testing, and meta-analysis. She teaches Health Behavior Survey Methods in the MPH program.   

When I’m in a time crunch, I love to make… rice and beans with a fried egg and hot sauce on top. Easy and delicious, and can spice it up with guac, sour cream, and cheese. 

My most interesting food habit is… snacking a lot. I don’t like to go more than 2-3 hours without some sort of food and almost never leave the house without a snack on hand. I’ve been this way my whole life! 

The first thing I learned to cook was… probably instant Top Ramen. (I used to make this after school and dip saltines in the broth because apparently it wasn’t salty enough!)

GFRP Publications

Do sugar warning labels influence parents' selection of a labeled snack for their children? A randomized trial in a virtual convenience store
Authors: Lindsey Smith Taillie, Isabella C. A. Higgins, Allison J. Lazard, Donna R. Miles, Jonathan L. Blitstein, Marissa G. Hall view full text

Perceived message effectiveness of the meatless Monday campaign: An experiment with US adults
Authors: Hannah-Therese Rayala, Natalia Rebolledo, Marissa G. Hall, Lindsey Smith Taillie
Published in: American Journal of Public Health, March 24, 2022 view full text

Impact of nutrient warning labels on choice of ultra-processed food and drinks high in sugar, sodium, and saturated fat in Colombia: A randomized controlled trial
Authors: Mercedes Mora-Plazas, Isabella Carolyn Aida Higgins, Luis Fernando Gomez, Marissa Hall, Maria Fernanda Parra, Maxime Bercholz, Nandita Murukutla, Lindsey Smith Taillie
Published in: PLOS ONE, February 11, 2022 view full text

The impact of pictorial health warnings on purchases of sugary drinks for children: A randomized controlled trial
Authors: Marissa G. Hall, Anna H. Grummon, Isabella C. A. Higgins, Allison J. Lazard, Carmen E. Prestemon, Mirian I. Avendaño-Galdamez, Lindsey Smith Taillie 
Published in: PLOS Medicine, February 1, 2022 view full text

Front-of-package claims & imagery on fruit-flavored drinks and exposure by household demographics
Authors: Aviva A. Musicus, Sophia V. Hua, Alyssa J. Moran, Emily W. Duffy, Marissa G. Hall, Christina A. Roberto, Francesca R. Dillman Carpentier, Sarah Sorscher, Margo G. Wootan, Lindsey Smith Taillie, Eric B. Rimm
Published in: Appetite, December 27, 2021 (e-pub ahead of print) view full text

Testing front-of-package warnings to discourage red meat consumption: a randomized experiment with US meat consumers
Authors: Lindsey Smith Taillie, Christina Chauvenet, Anna H. Grummon, Marissa G. Hall, Wilma Waterlander, Carmen E. Prestemon, Lindsay M. Jaacks
Published in: International Journal of Behavioral Nutrition and Physical Activity, September 8, 2021 view full text

Awareness of and reactions to the health harms of sugary drinks: An online study of US parents
Authors: Alexandra E. Carl, Lindsey Smith Taillie, Anna H. Grummon, Allison J. Lazard, Isabella C. A. Higgins, Jennifer Mendel Sheldon, Marissa G. Hall
Published in: Appetite, September 1, 2021 view full text

Using a naturalistic store laboratory for clinical trials of point-of-sale nutrition policies and interventions: A feasibility and validation study
Authors: Marissa G. Hall, Isabella C. A. Higgins, Anna H. Grummon, Allison J. Lazard, Carmen E. Prestemon, Jennifer Mendel Sheldon, Lindsey Smith Taillie.
Published in: International Journal of Environmental Research and Public Health, August 18, 2021 view full text

The impact of toddler milk claims on beliefs and misperceptions: A randomized experiment with parents of young children
Authors: Ana Paula C. Richter, Emily W. Duffy, Lindsey Smith Taillie, Jennifer L. Harris, Jennifer L. Pomeranz, Marissa G. Hall
Published in: Journal of the Academy of Nutrition and Dietetics, August 13, 2021 view full text

Barriers and facilitators to achieving food security during the COVID-19 pandemic
Authors: Alexandria E. Reimold, Anna H. Grummon, Lindsey S. Taillie, Noel T. Brewer, Eric B. Rimm, Marissa G. Hall
Published in: Preventive Medicine Reports, July 17, 2021 view full text

Designing warnings for sugary drinks: A randomized experiment with Latino parents and non-Latino parents
Authors: Marissa G. Hall, Allison J. Lazard, Anna H. Grummon, Isabella C. A. Higgins, Maxime Bercholz, Ana Paula C. Richter, Lindsey Smith Taillie
Published in: Preventive Medicine, July 1, 2021 view full text

Examining sociodemographic disparities in household purchases of fruit drinks with policy-relevant nutrition claims
Authors: Emily DuffyShu Wen NgMarissa HallMaxime BercholzNatalia Rebolledo, Aviva Musicus, Lindsey Smith Taillie
Published in: Current Developments in Nutrition, June 7, 2021 view full text

Toddler milk perceptions and purchases: The role of Latino ethnicity
Authors: Emily W. Duffy, Lindsey S. Taillie, Ana P. Richter, Isabella C. Higgins, Jennifer L. Harris, Marissa G. Hall
Published in: Public Health Nutrition, January 21 2021 view full text

Parental perceptions and exposure to advertising of toddler milk: A pilot study with Latino parents
Authors: Emily W. Duffy, Lindsey S. Taillie, Ana Paula C. Richter, Isabella C. A. Higgins, Jennifer L. Harris, Marissa G. Hall
Published in: International Journal of Environmental Research and Public Health, January 10, 2021 view full text

Nutrition claims on fruit drinks are inconsistent indicators of nutritional profile: A content analysis of fruit drinks purchased by households with young children
Authors: Emily W. Duffy, Marissa G. Hall, Francesca R. Dillman Carpentier, Aviva A. Musicus, Michele L. Meyer, Eric Rimm, Lindsey Smith Taillie
Published in: Journal of the Academy of Nutrition and Dietetics, January 1, 2021 view full text

Reactions to graphic and text health warnings for cigarettes, sugar-sweetened beverages, and alcohol: An online randomized experiment of US adults
Authors: Marissa G Hall, Anna H Grummon, Allison J Lazard, Olivia M Maynard, Lindsey Smith Taillie
Published in: Preventive Medicine, August 1, 2020 view full text

Sugary drink warnings: A meta-analysis of experimental studies
Authors: Anna H Grummon, Marissa G Hall
Published in: PLOS Medicine, May 20, 2020 view full text

Experimental studies of front-of-package nutrient warning labels on sugar-sweetened beverages and ultra-processed foods: A scoping review
Authors: Lindsey S. Taillie, Marissa G. Hall, Barry M. Popkin, Shu Wen Ng, Nandita Murukutla
Published in: Nutrients, February 22 2020 view full text

Causal language in health warning labels and US adults’ perception: A randomized experiment
Authors: Marissa G. Hall, Anna H. Grummon, Olivia M. Maynard, Madeline R. Kameny, Desmond Jenson, Barry M. Popkin
Published in: Am J Public Health, October 2019 view full text